It's not often that the jaded journalist in me can honestly admit to being impressed at a press conference. Interested, yes. But not knock-your-socks-off impressed.
Grote lights just managed to not only get me to raise an eyebrow in interest, they honestly had me saying "wow."
They unveiled LightForm, their next generation of LED lights. The strips are only slightly thicker than a piece of paper. They are bendable. They come in blue, red, green and amber. White is in development.
They no more showed us this new amazing technology than I was already mentally dressing up the next generation of show trucks with them.
Wow.
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